Death of Sainsbury’s/Asda merger a victory for supermarket suppliers

25 April 2019

The Competition and Markets Authority’s decision to block the merger of Sainsbury’s and Asda has been welcomed by the international development charity Traidcraft Exchange.


“This supersized supermarket would have been bad for British shoppers and even worse for developing country suppliers who would have been squeezed even further by its drive to cut prices,” said Fiona Gooch, Senior Policy Adviser for Traidcraft Exchange.


“Fortunately the deal is now dead. But future CMA investigations should be wider in scope and look at the impact of mergers on the people who grow the food we eat rather than focusing solely on shelf prices,” added Fiona Gooch.




For more information or to interview Fiona Gooch please contact Tom Sharman: or 07757 753 318


Notes for editors:

  • Traidcraft Exchange is an international development charity which uses the power of trade to bring about lasting solutions to poverty. It runs development programmes in South Asia and Africa, works directly with businesses to improve their supply chains, and does advocacy and campaigning in the UK to promote justice and fairness in international trade. It works closely with specialist fair trade company Traidcraft plc. Traidcraft Exchange is a registered charity, no. 1048752:  

Tom Sharman